Why is the key to business growth?

CRM is a company strategy at the company level intended to improve income and profitability, reduce costs and increase customer loyalty.

The philosophy of a CRM software is simple: the customer first.

• 86% of customers are willing to pay more for a better experience.
• Companies centered on the customer are more profitable than 60%.
• 1 out of 3 customers will leave the brand you like after a single negative experience.

A CRM software brings together all information from different departments within the company to provide a holistic image of each customer in real time. This allows employees who face customers from sectors such as sales, marketing and customer support to make quick and informed decisions, from top to top and cross-selling, to improve the quality of communication with customers and receptivity, to coordinate sales management and marketing campaigns.

CRM strategy

If successfully implemented, CRM offers companies not only a perspective on the opportunities to develop business with each customer, but also a way to measure their value.

CRM is more important than ever for companies, because it can help you win new customers and maintain existing ones. CRM helps to give priority to sales and marketing efforts when it comes to several groups of customers.

It also offers companies a better way to understand the needs and wishes of customers to improve the way in which the product portfolio is offered. The more you know about your customers, their preferences and their purchasing behavior, the more likely it is that your offer is suitable.

CRM creates strong relationships with customers

Knowing your customers and understanding their needs is the key to developing your business.

Although some people believe that CRM is just a technology, it is much more than this. No technology, it doesn’t matter how sophisticated, it can be successful without a strategy to guide their implementation and use. The strategy and corporate technology must work together to give life to a plan buried by the customer.

A CRM system supports a strategy that focuses on the customer. This strategy focused on the customer must be based on clear objectives and a vision of how a significant experience appears.

A precious customer experience is an integral part of CRM. Whenever a customer comes into contact with an organization, through any of his channels, the customer has the opportunity to form an opinion that is good, bad or indifferent. Over time, this collective whole of customer experiences form an image in the customer’s mind, which, in turn, forms the image of the brand and values.

The organizations that take the design of CRM seriously and maintain a quality experience for customers, because they admit that a poor customer experience is a step towards the retreat of customers, while a good experience encourages loyalty.

CRM software combines all sales, marketing, marketing and customer service in a single central database.

With 92% of companies that collect data on potentials and customers, having access to all data in a database means less silos within your company.

A 360s vision of each customer plays an important role in offering an excellent customer experience.

Business -oriented processes are those that make the business to work more efficiently, such as budget and planning, while customer -oriented processes include sales, marketing and customer services.

A CRM strategy focuses mainly on the processes that customers face customers and make them better in meeting the customer’s needs.

At the same time, CRM is a library of documents, and -mail calls. When an interaction with a potential customer is started, an instant automatic communication path is obtained. Since the information is in a central place, anyone in the company can help this person.

Allow you to show you how to improve your business using CRM AMC software. Whether you are in sales, marketing or customer assistance, the system CRM AMC It can help automate a particular business process, in addition to automating the way each process works with the other. But it is clear that each business process must be well defined and efficient for a company to obtain good results.