Why do we support companies in Romania to digitize?

I. The concept of “digitization”

Digitization is the generic term used for the digital transformation of society and the economy. The digitization process provides for the transition from a traditional era, to an era of knowledge and creativity, characterized by digital technologies.

Although it is difficult to believe, digitization is a process started since 1990, with the increase in Internet connections. Subsequently, this process was accelerated by access to the internet and high -speed mobile data. And even if it is in the upper part of the countries with the best internet connection, Romania has ranked 26th out of 28 in Europe in the chapter of digitization (second).

II. Digitization in Romania 2020

Although I understand that the company’s digital transformation means an increase in productivity and revenues, many corporate directors are still reluctant to this transformation. Paradoxically, Romania is the country with some of the most IT specialists, but have paid their attention to the external market, in which companies include the benefits of digital transformation and are willing to allocate money for digitization.

The year 2020 brought challenges to the corporate environment in Romania, testing everyone’s degree of adaptability to “new normality”. This also determined the acceleration of the digital transformation process, many of the Romanian companies opt for the digitization of the company faster than they had in the plan.

III. The change we need

Most customers are currently looking for companies that have examined their commercial practices and have implemented easy -to -use interfaces, offering 24/7 availability and personalized services. The immediate satisfaction of the needs and the immediate offer are the main criteria after which customers are guided when they choose one company on another.

While the most traditional companies cannot fully respond to the requirements of the modern customer, companies that exploit digitization have a real advantage, offering their customers exceptional digital services and experiences, according to current times.

By increasingly understanding its benefits, digitalization in Romania has become a topic that more and more companies are interested.

IV. We contribute to the digitization of Romania step by step

While facing this new reality and seek new ways to carry out their activities, Romanian companies need support for digitization in 2020.

Together with a digitalization agency, the company’s digital transformation becomes an easy process, with many advantages for both companies and their customers. Not only will they compete on the market with great actors, but they will optimize the costs and improve the experience of customers in the interaction with those companies.

We, in Brunomag, are happy to provide advice and help companies in their efforts to build more efficient, smarter and easier business models.

By putting our vision off the box into practice, we help companies in the digital transformation process through the suite of services such as:

• Implementation and configuration of CRM and Hubspot;
• Activities management services;
• Jira configuration and implementation;
• CRM integration integration integration services, modules on the site, chatbot implementation on the site, integration and configuration site with Mailchimp;
• Programming automation;
• Website flow automation;
• Online magazine, e-commerce of magazines;
• Automation of business processes;
• Consultancy in the automation of business, support, training and maintenance processes in the use of digitization tools and software.

Digital transformation obliges companies to change their business models and adapt to the new market reality. Interestingly, companies are not the ones who generated this change, but the customer.

Today, customers expect relevant content on what they do at any time, everywhere, in the format and device they choose. This is the reason why companies that include the advantages of digitization, will not only have a real advantage in the face of competition, but will increase productivity and income, having the opportunity to transform customers into the brand’s ambassadors by improving their experience with that company.

Let’s talk about the digitization of your company!

-Arge Written by Andreea Neagu

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