The advantages of digital transformation – Brunomag Concept Srl

How is Romania in the chapter of digitization?

Conform Desk (Economy and Digital Society Index), Romania is now, in 2020, in 3rd place. 3rd place from the tail. That is, position 26 of the 28 EU Member States. Allostat also estimates that 1 out of 5 Romanians has never used the internet and that less than a third has at least elementary digital skills. It is ironic that we are talking about the same country that removes him on the treadmill graduates. We are much better in this chapter: 5.6% of graduates studied Tic, considerably above the EU average of only 3.6%.

The main advantages of digital transformation:

1. Access to a new market

The online market is more offers than ever. Whether you sell online or not, it is important to find online, it is important to have a website, to give interested people about your business. And on social media you should be found. The channel depends a lot on the sector in which you activate, but you can open at least one Facebook page, to begin with. 10 years ago, Facebook’s anthem was in vogue, entitled “if you didn’t exist”. Of course, it is an exaggeration intended to entertain, but business really receive a greater exposure once they adhere to the media channels. Why ignore this vast market?

2. Services for better and faster customers

Customers’ needs should be first for the company. When he interacts with a brand, the customer should respond promptly and immediately solve his problem. It is very difficult to keep up with all customer requests and if you do not have a system that manages them all, you risk generating dissatisfaction. It could be said that a customer is not a tragedy. The problem is that a disappointed customer tends to be more vocal than satisfied. According to one study The white of the affairs of the consumers of the White House, on average, an unhappy customer will know the unpleasant experience with 10-15 people. People who could have become customers. On the contrary, if satisfied, 3 other people will say.

3. Greater profitability

Once implemented successfully, digital transformation has a direct impact on the company’s profitability. After everyone gets used to the implemented technological systems, the processes will take place at an accelerated rhythm. This allows you to take on more projects, more customers, practically, a greater turnover. Another factor is linked to the above point, with the most customers thanks to the services offered. If the customer services are rapid and quality, they will continue to buy the products, they will become faithful customers of the brand and eventually recommend to your services. Customer loyalty is like an important long -term investment. What would be online trade without those customers who really appreciate what you offer?

4. Improve communication in the team. Since companies continue to adopt new technologies, employees constantly update their skills to meet the needs of the company. With a series of greater skills, employees become more agile and communicate more efficiently among all the company’s departments. This happens because having systems in which the necessary information is available for everyone, no questions and ping-pong answers are needed. Especially because the answers do not reach the most of the time. By eliminating the need for these stressful discussions, the team has more time for conversations that really count, which close the team and generate ideas. Digital culture develops the creativity of employees, so it helps you have an innovative brand.

5 .. Automatic collection and data analysis. Another corporate advantage of digital transformation is the collection of online data. With the tools for the analysis of the available data, it becomes easier to monitor, collect and analyze customer data to make the decisions of the case. The data collection and analysis process has opened new opportunities for digital companies. Basically, it contributes to improving corporate strategies by studying the online behavior of consumers. It is important to analyze data, because you can only improve what you measure. And the first step towards analysis and improvement is the collection of data. Don’t you know what data measures? Find out what are the essential metrics to follow in ecommerce!

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