Find out how a tracking and -mail solution can help you increase your conversion

Did you send an important email and wait with your soul an answer? Instead of checking your mailbox 10 times a day and spaming your potential customer with many other follow-up emails that you could use Post track!

What is mail monitoring?

A mail tracking solution can be an application, an extension of the browser or a service offered by your e -mail provider, which announces a notification exactly when the recipient has opened the important and -mail you sent.

How does it work?

1. Implements in your company an electronic monitoring e -mail system
2. You have set a good guide for practices with the team (for example, it is important to know which types of e -mails will check the tracking service. We do not recommend using monitoring for any and -mail, regardless of content and importance. We are interested in measuring what matters, not crowding with unnecessary notifications)
3. Compose an ee -mail
4. Just appear the e-mail and ready tracking box!

What helps you a tracking and -mail solution?

• It helps you measure the conversion. You know exactly what happens with the links and documents you send. Did they interact with the materials sent by you or have they superficially traveled the content of the mail?
• It helps you increase your conversion. The ideal time to contact a customer would be exactly when he opened your and -mail and travel. At that moment he already has the attention channeled to you and your business. You don’t want to call him when he has something else to do and distract him from other tasks. But how do you know? The solution is to use monitoring and -mail to start a Relevant interaction For your customer. A study (Researchandmarkets.com ) has shown that an appeal to someone who has just opened your e-mail is a 10-time higher possibility to bring face to face to face.

• Measures the interest of the potential customer For your business. If it has opened the E -mail, perhaps even several times and download the documents you have attached are high possibilities to be interested in a collaboration. If, on the other hand, it has not opened any e-mails, the interest is probably low and it is not necessary to waste time.

• It is essential for Your email marketing strategy. When you notice that a specific and -mail campaign did not provide results, you can be attempted to change the content, format or design. Be careful not to make hasty decisions, though! Long -term accumulated data provide more reliable tests for making decisions. Some people may open your newsletter after several weeks.

• Save time (both yours and the customer). Do not waste time with the sending of additional and -mail managed to ensure that the message has arrived and has been read by the recipient. You no longer have to ask the recipient if he received the E -mail from you (you can still ask him if you have necessarily tested his sincerity).
• The best part: it’s free!

Ok, now you have an email monitoring. How do you get the best? To really grow your business, to increase sales and your customer relationships

Now that you receive those notifications on what the customer does with the E -mail, it is important to understand what the next step would be to advance in the relationship with the customer. Perhaps you use these notifications just to make sure the message has been transmitted and that it is not necessary to repeat it. In the sales process if you want to make the most of this service, it is time to continue with a relevant interaction for the recipient! If you have already opened some and -mail on a particular topic (happy case), you could return with further information on this topic, there are great possibilities of interest. In this way, come and meet the customer’s needs.

If you have sent more and -mail for a longer period of time, but not even one has been opened, it could be time to give up this contact. Therefore, keep your “cleaning” in the list of potential customers.

Travel pigeons

Did you know at the moment there are still people who communicate through the travel pigeons? It seems incredible and although the narrow niche, these people exist. We do not criticize this hobby, but as a method of communication it has a great disadvantage: you don’t know when and if the message has been at its destination. Are you ready to take this small step towards automation or are you a follower of travel pigeons?

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