Tips for architecture of an electronic commercial site

Content, customer service and marketing efforts are essential for electronic commerce conversion rates. Equally important is the architecture of a website by E -Commerce which creates in particular the right visual effect. Building a web design above can bring a long -term significant profit for your company.

75% of the credibility of the electronic commercial site come from its design. Therefore, we will share essential suggestions for the design of electronic commerce sites following the transformation of your site into a sales mechanism, generating potential customers, quick conversion into customers and, in general, increasing sales.

Why is the architecture of an electronic commercial site important?

Getting the correct architecture of an electronic commercial site is essential that a company is successful through its online presence. There is no hope that the E -Commerce reaches its customers if the site is difficult to browse, even if you have a splendid marketing campaign and improves in SEO. The loading time of the page is a crucial factor that affects values ​​such as the abandonment of the page. The average user has little patience to wait for a page to load.

The right architecture of an electronic commercial site helps:

Indexing and ranking

The search engines depend on the architecture of an electronic commercial site to correctly index the pages. The architecture is clearer, the easier are the search engines indexed all the pages and the site will be classified above. An unclear structure can leave some of the different pages, thus making it difficult for customers to find electronic commerce proposals.

Make a slight navigation

If I don’t find what they are looking for when they need it, they will make their luck elsewhere. Navigation should be super easy, based on a structured starting page and include a menu of sub -category and a search bar.

Fragments recommended by Google

Google’s recommended fragments are short fragments on a website displayed in the Google search results and allow users to see the information they have tried without visiting a website. Usually, they appear in the form of definitions, lists, steps or tables highlighted. When your site is presented, it is automatically “expanded” in the upper part of the search results. The website must be structured correctly, so that the fragments can be indexed on the basis of the URL structures.

Optimization of search engines

All search engines control websites to understand what it is and how it is connected to other pages in the search engines database. A clear structure helps the search engines to understand what is found and where you can find information. Therefore, a well -deceived structure is needed to convince the engines that users will feel comfortable in the use of the site.

DetermineKeyword area

Determine the target keywords arrives before the architecture planning. They would help you understand what this structure plan. The keywords can be extrapolated from the basic keyword, the URL of your site or you can control the website of a competitor for ideas. So you can use the tools to look for related keywords and choose those with a decent volume and relatively low competition.

Planning of the architecture of the Electronic Commercial Site

It develops a hierarchical structure of the site, for example the starting page, the category pages and the sub -categories under it. Some specialists recommend limiting the number of categories and sub -categories to 10. However, if you intend to expand the inventory of your shop, it is finally recommended to think well at this stage. It will save long -term time, because scalability is simpler when you know from the beginning which parts of the site will be affected by the change.

Choose the categories and planning of the URL structure

The categories and sub -categories of the electronic commercial site will be mainly based on keywords. After they have been chosen, you can also configure the map monitoring on your website. In combination with Google Analytics and SEO, it will help you determine which of the categories and sub -categories work better. As for the URL structure, this should complete the architecture of the site.

Creation of an initial page that connects categories and products

To do this, it is necessary to create a menu that lists each category and subcategory that your site has. On the main page, you can place connections to the latest offers, discounts, main categories, brands, etc. You can also make the menu appear on each page of the site, while the additional connections can be left exclusively on the starting page.

Paging is better than the infinity that takes place

Infinite Scroll works better for social media sites to maintain users’ attention on the infinite number of news in the flow. For an electronic commercial site, infinite development can prevent users from returning easily to control something he liked again and makes them run up and down forever.

Therefore, a user decides whether or not it remains on a website in a fraction of a second. In less than 3 seconds, identify the critical areas on a web page to complete their first impression. AMC Websoft offers electronic commercial solutions specially designed for customer needs, optimized in terms of experience in use and conversions.

The design of architecture for an electronic commercial site determines if a potential customer will return to the site or simply disappear.

Users evaluate the colors, characters and images according to their expectations, based on their previous experience in the use of electronic commerce sites. Therefore, a website that follows the basic design and use principles can become a powerful sales generator.