8 simple steps in the development of an online store

By 2040, it is estimated that 95% of purchases will be made by electronic commerce. We have set a process of 8 steps that will help you create a successful online store in the shortest and achieve your goals.

The construction of an online store exceeds only the understanding of the market in which you will enter. You must also understand the brand, web design and content strategy. This may seem like a huge amount of work.

1. Determine what you will sell

The first step in the development of electronic commerce is to understand what you will sell. What excites you?

Building an online store around your passions translates into a company that you will like with pleasure. But of course, many business have been launched for other reasons. You may notice a necessity on a certain market and you want to provide potential product solutions to solve the problems they have.

Whatever your company goals, an online store project must be guided by both the research on the product and from the search for people PR who hope to sell them. This can make the difference between success and the end with a pile of goods that you cannot escape.

2. Know the market in which you want to enter

Be aware of which products are successful and trends that have appeared and disappeared. The management of an electronic commercial site means not only to know why potential customers may need right now, but also what they want in the future.

If you want to enter a space with heavy players, with large marketing budgets, it will be a struggle to make any type of progress. Finding a niche with a little more space can give you a better possibility. Entrance to the market with a new approach, a unique brand and a better user experience than that of the competition can work in your favor

3. Determine the electronic commerce business model

There are different types of electronic commerce business models, but the 2 main categories are company for companies (B2B) and companies to the consumer (B2C). It is important to know the difference and to know where your electronic commerce is.

Business to consumer (B2C) – Most online stores are Business to consumer (B2C). Articles or services on a B2C website are sold directly from companies to the public, without third parties being involved.

Business to Business (B2B) – as the name suggests, companies that sell products and services to other companies.

4. Knowing the public

An advantage of starting an online activity in an area you are familiar with is that you already know your audience, because you are part of it. But even if you already know your potential customers, it is useful to make few efforts to understand them even better.

Everything must be adapted to potential customers: user experience and interface, elements of visual web design, content and more.

You should know the details of who your potential customers are. What is their past? What is their income level? How old are they? And what competitors’ websites could they buy? All this information will help you create a personalized commercial activity based on their tastes and needs, building a stronger connection with them and guaranteeing a better user experience.

5. Choose the most suitable name for the company

The clichés should be avoided and you have to call your business as different as possible by your competitors. You have to distinguish yourself. A unique name will distinguish you from all the others who divide the same market. The company name must be short, original and pleasant. An unproven name can decrease a brand, no matter how big its products or services are.

A unique company name means that you have more possibilities to obtain the ideal domain name. With a little ingenuity and playing in words, you may find something close enough. Of course, .com can be the higher level domain, but there is a variety of others that you can use if you don’t find an available URL. You can find something available on .biz, .shop, .solutions or .online, among many other fields.

6. Buy a domain name

Ok, you have a corporate name and you have found an available URL. Before even starting to build the shop, go ahead and record the domain name. Many can quickly change on the web and that perfect URL could be taken in the subsequent stages of the development of the electronic commercial site.

7. Determine the brand

Branding offers companies an emotional resonance, transforming them from anonymous entities in some we hear. It is what makes consumers faithful to the brand.

An electronic commercial site must also have a memorable logo, a color palette and a distinct voice. All these different elements of a web design meet in a user experience led by the brand’s personality.

Another vital aspect of branding is to tell the story of who you are. Your audience should know why the online store and the people behind it exist. Without humanizing your brand, you are just another anonymous digital portal. Most of us hesitates to introduce a credit card number on an anonymous website, without something different from the product specifications. Customize your brand creates confidence.

8. The bigger the platform of and -commerce right

You have enough options when it comes to electronic commercial platforms, such as Magento, Shopify WordPress to manage the electronic commercial site. AMC Websoft offers electronic commercial solutions (ecommerce) specially designed for the business needs of customers, optimized in terms of experience in use and conversions.