It is not mandatory to build your e-commerce site from scratch. Establishing the platform you will use in the construction of the online store is not the only thing to do before starting the development process.
Here are some things to consider before starting:
1. Understand the company objectives
The decision to sell online is important and you cannot continue with the action until you realize what the operational details are.
To do this, it starts with a series of questions.
Why do you want to sell online? To attract more customers. But how do you think about it happening?
Will you use your electronic business as direct sales for consumers?
Would you like to generate online traffic to complete the concrete operations?
Do you want to expand a B2C activity to B2B or vice versa?
Apart from the basic objectives, it thinks in terms of values for electronic commerce.
What kind of growth would you like to see after the launch and how will you measure it? For example, what is your goal in terms of weekly online sales volume?
Will you sell locally or internationally?
How many products do you plan to sell?
2. Understand the desired purchasing experience
What kind of online shopping experience would you like to give your customers? Some of the features you may want to consider include (but not limited to):
- Allow customers to filter the search results for size, color or price with a click on a button.
- The possibility of comparing the products side by side.
- Provide an experience of completion of the order optimized on a single page.
- Promotions, discounts and other types of offers.
Think if your destination audience wants a simple and fast purchase experience or if you want to browse the site to discover new products. You will probably want to structure your site for a different trip with customers, according to your answer.
3. Discuss the options of the platform
Fortunately, today you don’t have to build your online store from scratch. There are many electronic commerce solutions from which you can choose and find them on your needs.
There are advantages and disadvantages of different electronic commerce platforms, which is why you need to know exactly what features you need that your online business is the best possible.
4. Add products to the shop
Make sure it is easy to add and modify the records of the products and that the inventory can synchronize on all your sales channels. This can simplify back-office operations and help you avoid product overload.
When adding products, you have to focus on these things:
- Images of high quality products: give customers the safety that if they order from you, they will receive exactly what is expected.
- Detailed descriptions of the products: especially for highly studied products, make sure to include all relevant information, product specifications, dimensions, weight, etc.
5. Set the payment and shipping settings
A websites developer can help in the trolley process and completion of the purchase, as well as how to integrate the payment gateway on your site and configure the shipment. Usually you will have a lot of payment gateway to choose from.
Everyone is not necessary to integrate them, but customers are increasingly interested in paying through different payment methods, such as the purchase now, pay later. Also, if you sell cross -border, you will want to choose the payment gateway that accepts your target regions.
6. Start the online store
After moving your website from the stage to production, make a quick attempt to be prepared in terms of design, performance and navigation of the electronic commercial site.
Here is a quick control list:
- Review all the impulses and the titles of the modules on the main page and in the destination pages.
- Test your payment experience.
- Check the payments for payment (credit cards, paypal, etc.) twice.
- Make sure all the images are of high quality but optimized for the loading speed.
- Search for categories and descriptions of missing products.
- Check that all connections and modules are functional.
- Make sure the entire inventory is listed correctly.
- Test your coupons/promotional codes.
- Also, make sure that your site is displayed equally well on the desktop and cell phone and that the user experience is consistent in everything.
Now that you know the role of the web developer in the process of launching and maintenance of electronic commerce, the functionality you need to consider when evaluating the technical specifications and steps you should follow before launch, you are ready to start.
If you need assistance, AMC Websoft has a solid network of professionals in services and solutions, ready to answer any questions.
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