6 Basic articles for the digitization strategy

Why is digitization important?

Conform To the index of the economy and digital societyRomania is in third place in the EU. 3rd place from the tail. Eurostat Estimates that 1 out of 5 Romanians has never used the internet and that less than a third has at least elementary digital skills.

In a digitization of the competitive market it is not only a “fashion”, but it is a condition for the prosperity of the business, if not its survival. The advantages are multiple, you can find them Here. In short, the advantage is that it allows you to accelerate the processes and give your customers more value. As for customers, if you choose digitization, you will increase your customer base considerably. Not only because you will have an extra source (offline + online), but also because you will save time that you will be able to invest in processing a greater number of orders. Not only will customers appreciate this step, but also the company’s employees. Of course, it will take a while until they get used to the new systems, but later they will see that it is much easier. Without digitization it is not possible to implement automation. And your automation will save you many hours of work.

The minimum required for a digitization strategy:

When they think about digitization, many people think only of building a site. Ready, we have a site, we are online! Which is only partially true, this is incomplete. The website is the first important step in the digitization strategy, but it is not enough. So, we thought that to digitize yourself forever, you need these 6 basic elements:

1.Website. The site is the business card of your business! So, you want to reflect your organizational culture, you want to communicate to potential customers the reasons why you choose your business instead of the competitors. Here it is important to have some articles that, be careful, speak of the sector in which you work on a general level, not on your business.

2. Digital billing. When you put your site, integrate it with an online billing platform. You will not regret the decision, because you will see how much a platform of the genre makes you life. Instead of manually completing the invoices and make sure to send them in time, you can forget their care: these actions can be automatically generated. This is how you make sure you are updated with accounting, without making an effort and you are increasing the money faster. We use SmartbillBut there are other similar platforms such as Fatturi for free online.

3. Social media. Here he would also need the Facebook page. In order to indicate professionalism, a LinkedIn page would be very useful, regardless of induction. In addition to Facebook and LinkedIn, you can also insert other platforms depending on what makes the most for your business. In the field of fashion and cuisine, they adapt to a wonderful Instagram and Pinterest. If you have customers from the outside (America, for example), a Twitter account could also go, because it is not so accessible in Romania. You may want to open a Vlog on YouTube, where you can educate the public on the field where you work or teach it how to use your product.

4. Communication internal. It is preferable to implement a channel of work relating to work, distinct from that used in daily conversations. So avoid the distraction of attention and delimits more easily from professional life. We use Slowwhich allows us to add very specific channels, grouped on projects or various topics. You can also have a channel dedicated to informal discussions, so as not to be missing from colleagues when you choose to work at a distance.

5. Management of activities. We work, we work. But how do we know where we sit with work? What has been done, what does it work now and what should be done later? You shouldn’t even load your mind with these details, nor ask for all day “How do we stay with the project?”. You just have to implement a management solution of activities. You may not need something sophisticated, you can even use the classic calendar. A simple tool for this is Tallo, but when it comes to numerous projects, a solution is more appropriate that allows another degree of complexity, such as GanttPro or Jira.

6. CRM. The implementation and configuration of a CRM become necessary when they begin to have a basis for customers, collaborators, potential customers, potential employees, subscribers to the newsletter, etc. Seriously, how long will you put them manually in an excel? In the CRM, they automatically reach the interactions on other channels, you can no longer lose someone.

It is true that it will be difficult to digitize you simultaneously. Let’s not forget that digitization is a process, which, like any other process, is carried out in phases. Depending on the specifications of your business, you can group the above elements in 3 phases:

1. Internal communication and management of activities (essential for the proper functioning of the team and absolutely vital for Telemunca)
2. Website+digital and social media billing (so you can build your online presence for your customers)
3. Implementation and configuration of the CRM (when customers begin to appear and it is necessary to manage their relationship with them and offer them the best customer service)

The use of the above technologies will lead to a better positioning on the online market. The digitized business offers companies new ways of connecting, collaborating and helps to build bridges between people. The digital revolution is fueled by the evolution of technology: Internet, automation, systems additions, artificial and robotic intelligence are all the tools that we can use to carry out the easiest activities. Permanent innovation, adaptation and constant improvement of solutions lead to a digital company. Do you want to go to digitization or stay at manual work?

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