4 suggestions for web development for an exceptional site

When it comes to designing the website, there are many different styles that you can approach the creation of the classic of the site to minimalist, from the player and vibrant to elegant and modern.

While the final aspect should issue your personal style and the identity of the brand, there are some fundamental rules that are always applicable.

An excellent web design is based on experience and functionality for the user, at the same time easy to understand at first sight. Below we present four simple design suggestions, to ensure that the site is efficient and convincing:

1. Keep the minimalist homepage
2. Design thinking about the visual hierarchy
3. Create easy content to read
4. Make sure the site is simple to browse

Keep the minimalist homepage

The website starting page should instantly communicate your main message. After all, we rarely read every word from a website. Instead, we quickly scan the page, choosing keywords, phrases and images.

Given these known behaviors, it is better to resort to emotions than to count the words. The easier it is for visitors to the light site, click, the more they will be able to process and evaluate your content.

These simple suggestions for the design of websites will help you delimit your content and create a design of the presentable and welcoming homepage:

Keep the important content: Visitors should understand what your site is as quickly as possible, without having to run infinite or click on who knows where.

Space: Leaving some more free areas, you will give the design a more spacious and well balanced aspect.

Add images: The content of the high quality media will make miracles and will represent a good way to communicate your point of view.

I include an invitation to action: From purchase to registration, encourages visitors to the site clearly to carry out an action.

Design thinking about the visual hierarchy

The hierarchy is an important design principle that helps to view your content clearly and efficiently. Using the correct hierarchy, you will be able to attract the attention of the visitors of the site in certain elements of the page in the desired order.

Highlight your best elements such as the name and logo of your business by making them bigger and more visual. Readers tend to gravitate naturally on large and daring titles and only then move on to the text of the smaller paragraph.

After setting a clear hierarchy for information on the site, readers cannot help but follow the path you designed for them.

Then apply the color, contrast and distance for further accentuation, remaining aware of what attracts more attention.

Create easy content to read

When the readability of your site is high, users will be able to scan or navigate effortlessly.

Getting the readability of the site is relatively simple:

The contrast is the key: The sufficient contrast between the color of the text and the background color is important both for the readability and for the accessibility of the website. While the combination of colors of the website is probably represented by the colors of your brand, make sure there is a sufficient contrast between the elements.

The great size of the character: Most people will fight to see smaller characters. A typical rule for web design is to maintain the body text of at least 16pt.

Limit the number of characters: Do not use more than three different characters on a single website. Some projects may require combinations of more elaborate characters, but too many types of various characters leave the impression of a crowded and distracted attention from the identity of the brand.

Make sure the site is simple to browse

You may want to do something different, break the monotony, but navigation on the website is not the right place.

After all, you want your users to find what they are looking for easily. In addition, a solid navigation site helps search engines to present the content, while improving the user experience:

Make the logo a homepage button: This advice to design the website is a regular practice that your visitors expect, saving some precious clicks.

Easy to find menu: Whether you opt for a classic horizontal list or anything else, the menu of your website should be important and easy to find.

Also, make sure it is structured based on the importance of each section.

Provide vertical navigation: If your site is a single destination page, use a menu of anchoring menu. With a single click, users will be able to quickly pass to any section of the site.